Wednesday, July 11, 2007

Millennial Challenge: Globalizing the New Apple technology

Global Strategic Enterprises, Inc for Peace and Prosperity-

Dear Patriotic Global Citizens and Friends of Ethiopia:

Re: Will Apple make it to Asia and Africa?

Global financial marketing demands that market value should be subject to market volume and as such out of the 6.5 million people of the global market, the majority live in Asia and Africa. About 1.6 Billion people live in China, 1.4 Billion in India and about 1.2 Million in Africa. No, doubt that the population with disposable income or those in the competitive middle income markets are concentrated in US and Europe. However, this long standing image is changing fast by the Asian Tigers and African Lions roaring to make their global economic presence felt.

At present the overwhelming Asian and African population cannot afford the $500 a piece purchase of Apple Iphone and associated monthly charges of about $100. However, a little technological and price adjustment can do the majic.

The question at hand is: "Will Apple consider making its product cheaper and gross the high volume market?" It appears Apple is now focusing on Europe after its initial success in the USA.

Here is the plan for Europe and it is likely Asia and Africa will follow or the Indian Genius may come up with cheaper and more efficient version of Iphone to make it a Global Communication Network that is fast becoming in the USA.

The attraction is the integration of voice, vision and data in one small hand held machine that is wireless and efficient.

May Apple and Windows wake up to the notion that Asia and Africa could tip the ballance of their fortunes, if they make their products affordable and accessible to the majority.

Here is the plan for Europe. Please read on.

Dr B of GSE for P&P

Apple Plans Overseas iPhone Launch
By Barry Levine
July 6, 2007 9:47AM

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While rumors are flying about which companies will carry the iPhone in Europe and elsewhere around the world, sales of the iPhone appear to be going well in the U.S., with estimates now indicating that 700,000 iPhones have been sold since its launch, although neither Apple nor AT&T have released official sales figures.

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Having launched the iPhone in the U.S., Apple now is planning blastoffs in other countries. The rumor mill about which companies will carry Apple's handset has been generating enough energy to power more than a few iPhones.
According to a recent report in the Financial Times, this year's launch pads will be restricted to France, Germany, and the UK, followed in 2008 by countries in Asia and the rest of Europe. France, Germany, and the UK were the first countries for Apple's European rollout of the iPod.

O2, Orange, T-Mobile?

In the UK, the Times is reporting that O2, a British carrier owned by Telefonica, is closing in on an exclusive contract, but a spokesperson for O2 declined to confirm the story.

Until recently, Vodafone, the largest wireless carrier on the planet, reportedly had been steaming ahead in negotiations for pan-European iPhone distribution. But apparently those negotiations have fallen through.

Reports indicated that Apple was demanding a major share of revenue and insisting on restricting carrier content. On other devices, carriers such as Vodafone often feature their own portals. Additionally, some observers have noted that Vodafone is concentrating on 3G devices, while the iPhone uses the slower 2.5G EDGE technology.

Some news outlets are reporting that, in addition to O2 in the UK, Apple's partners will be France Telecom's Orange for France, and Deutsche Telekom's T-Mobile for Germany. A launch date of November 2007 is expected for all three.

'Different Needs'

Getting into the European market "is critical to the iPhone's success," said Jupiter Research's Michael Gartenberg, "but Europe has some different needs than the U.S. market."

He noted that SMS, as one example, is more important in Europe than it is in the U.S. "Also, carriers in Europe are used to branding or providing carrier services," he said, which Apple will not allow for the iPhone.

Carolina Milanesi, a European-based research director at Gartner, offered a similar take. "In Europe," she pointed out, "only 50 percent or so of sales goes through operators, while in the U.S. it's over 90 percent." She said that Apple could choose to create a mix of partners, even within a country.

Apple seems to be holding all the cards. Analysis from research firm iSuppli indicates how well Apple is doing from device sales alone. According to its estimate, about $334 of each $599 iPhone is profit, excluding distribution and development costs.

Although neither Apple nor AT&T have released official sales figures, some reports have estimated that as many as 700,000 iPhones have been sold in the U.S. since its launch. Now, iSuppli is estimating that 4.5 million iPhones will be sold by the end of this year, with more than 30 million sold by 2011.

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